Welcome to Marketing Green. This is an exploration into one of the most vexing issues today: how to effectively market green products in a way that influences mass market adoption. Please join the dialogue. Mkt_green [at] yahoo.com
David Wigder is a lifelong environmentalist and has worked as a business strategist, environmental engineer and marketer in the space. He holds an MBA from Columbia Business School, an MSE in environmental engineering from the University of Michigan and a BA from Northwestern University.
March 16, 2007 at 9:06 pm |
David, If you’re into it, I’d like to get together with you to discuss green marketing. You can check out my non-profit (www.ecoAmerica.net), my for profit (www.vivaterra.com) for more info.
Bob Perkowitz
May 21, 2007 at 7:50 am |
Just found your site. really inspirational for entrepreneurs. No doubt green is where the profit lies in the future.
Cheers
Steve
June 6, 2007 at 4:17 pm |
Hi,
I found your website while browsing the web and I would like to introduce you to our project, dedicated to fighting climate change and poverty, called Tree-Nation. Via our website you can plant trees for yourself or offer them to someone else. The trees are being planted in a virtual map on our website and in our real plantation in Niger. Eventually our goal is to plant 8 million trees in Africa in the shape of a huge heart. Have a look at our website to see whether you like the project and if you have any questions, feel free to contact us.
Many thanks!
Jeremiah
http://www.tree-nation.com
jeremiah[a]tree-nation.com
June 13, 2007 at 11:36 pm |
Hi David,
My name is David Phillips and I’m CEO of Naturalpath. We are both a destination web site (www.naturalpath.com) and a green ad network (www.greenadworks.com). I’d like to chat with you about featuring our blog on our networks and about our broader mission and areas where we could collaborate.
Please email me.
David
June 14, 2007 at 2:37 pm |
Hi, I’m working with MSN Video on a campaign and thought your readers might be interested in this contest. If you’d like to include this release on your site, please do! And let me know at Desiree505@gmail.com.
Thanks,
Desiree
MSN Video Green Theatre Contest
What steps do you take at home to prevent global warming? Record a short video and tell us for a chance to win a trip to one of the biggest music events of the year!
To enter, go to http://www.msnvideogreentheatre.com and upload a 1 to 2 minute video showing us how you help protect the environment. The judges are a panel of celebrities, including Woody Harrelson and Daryl Hannah! The winner gets an all-expenses-paid trip to a Live Earth Concert for a Climate in Crisis.
Visit http://www.msnvideogreentheatre.com now and show us how you live green!
July 18, 2007 at 9:17 pm |
Hi David,
My name is Stefaan Vandist, and I am a ’cause related marketing’ enthousiast who works as strategic planner at a leading advertising agency in Belgium. Since three months I have a blog on cause related marketing with the aim to structure information, good cases, models and insights to inspire on cauese related marketing.
Almostin intuitively, I did insert the newsfeed of your blog. I hope you are ok with that. I should have asked first.
Anyway, my aim is to keep learning how to convince companies to step into cause reltaed marketing, about idea’s, methods and practices. I hope to share idea,s, angle points and thoughts with you on that.
`Greetings
Stefaan
cause-encounters@blogspot.com
July 23, 2007 at 1:37 pm |
please i want answers for this question
What are the factors that influence customer to go forward Green market?
August 30, 2007 at 6:12 pm |
Great blog!
If the economics don’t work, recycling efforts won’t either.
As our little contribution to make this economics of recycling more appealing, http://LivePaths.com blogs about people and companies that make money selling recycled or reused items, provide green services or help us reduce our dependency on non renewable resources.
PS How can we trade links back to our blogs?
Luis
September 25, 2007 at 4:20 pm |
Hello, am a student of Tourism Leisure and Recreation Management at the University Of Mauritius..I have been given an assignement on Green marketing that is what is baing done to promote green marketing and the steps being taken for the upliftment of a better ecological marketing process.I am new to the busimess and marketing Wolrd and i would like you to help me in my above research..It will be a pleasure to learn more about marketing from you..Thanx in advance..I really need to learn about all these to get a kind of encouragement to continue my studies.
Thanks and kind regards
Medha
October 3, 2007 at 10:22 am |
I enjoyed your comments at SB 07. We participated as a sponsor and really enjoyed the conference.
October 30, 2007 at 12:05 am |
Listed Green just passed the “hundred listing” milestone and we hope to make a difference in how everyone searchs for a green home to buy in the future.
Dave
November 13, 2007 at 4:02 am |
I own an urban real estate firm in Miami and just returned from the USGBC conference in Chicago. I am looking for a graphics/creative marketing company to green our branding, marketing and image. Any suggestions?
November 20, 2007 at 7:26 pm |
Dear David
I came across your blog during my research for my thesis, which is on the application of PR during Live Earth. I’m a Masters student in the PR and Corporate Communications course at NYU, where Lou Capozzi from Publicis is among my faculty.
I’m hoping to set up time for a brief interview as I would greatly appreciate your opinion on the event – in terms of its success regarding its message, reputation and effectiveness, etc.
Please let me know when and how to contact you and I look forward to speaking with you soon.
Warmest thanks
Laura
December 8, 2007 at 6:56 pm |
Hi,
I just wanted to bring to your attention this campaign we are doing for Friends of the Earth Netherlands.
We are planting trees in different countries in the world, make a movie of it and publish it online.
Please see:
http://www.stopstealingourforests.org/
And these movies:
http://www.youtube.com/watch?v=9JqmBUu1iRc
(Brussels)
http://www.youtube.com/watch?v=yry2L6s4h3c
(Amsterdam)
Paris was yesterday night (movie in the making), minimal 3 other countries have said to join.
Very best regards,
Peter van der Helm
December 14, 2007 at 2:47 pm |
@ Friends of the Earth message:
Our newest video from Paris can be found here: http://www.youtube.com/watch?v=3UB69-bUbwU
Hope you like it.
Best regards,
Roy Vervenne
December 26, 2007 at 8:46 pm |
Great Blog.
January 2, 2008 at 10:00 am |
Hi David
I just came across your blog and found it very interesting. We have a brand strategy consultancy here in the UK called Scamper, which specialises in working with sustainable organisations. Your blog seems very much in line with our interests so I’ll keep checking back from time to time.
All the best
Tom Greenwood
January 11, 2008 at 2:04 am |
Hi,
We’re an Australian company providing programs to get SME staff to address workplace enviro awareness and resource use. This blog is a great resource that applies to so many different businesses, keep it coming!
Regards,
Alison Evans
January 16, 2008 at 8:03 pm |
Hello David.
I’m launching today a video portal dedicated to the environment.
I think that it’s the first one on the internet.www.ecolive.tv/
Please, check the site and ask the community to add their favorites videos.
Ecolive.TV is a place where you can submit, share and browse your favorite videos.
We collect on a daily basis, the latest and the best videos published on the Internet.
You can enjoy and share videos on a variety of topics including Global Warming, nature and animal protection, Green living, Green Technology, Relief disasters, Activism and Advocacy, Entertainment and others.
Thanks to add a link to http://www.ecolive.tv, on your Blogroll.
We have added a link to marketinggreen on our homepage yet
All the best
Shmuel Benhamou
January 18, 2008 at 7:44 am |
The URL was wrong on my last post! Please erase!
Hi David, I am enjoying your blog. There has never been a better time to own a “green buisness”
We are a web hosting company that helps green businesses benefit from the full marketing potential of their website. The energy powering our websites comes directly from the sun! What makes it possible is a state-of-the art web server that is part of the only solar powered professional web server system in the world. The servers and technology are based in California where solar powered solutions are cropping up in dramatic fashion. For more information please visit: (http://www.solarenergyhost.com).
Solar Energy Host is the conscious solution for web hosting in an age of global warming and climate change. At Solar Energy Host your website is hosted using “Carbon Free” energy. This is better than “Carbon Neutral” because it does not involve the purchasing of Carbon Credits. By hosting your website with Solar Energy Host, you are making a real difference in reducing climate change.
Because we are the greenest web host, our clients can use their websites as marketing tools to display their commitment to sustainability.
Please feel free to email me any questions you may have.
I am also looking for marketing partners!
Best regards,
Aaron Handford
Founder
SEH Solar Energy Host
250-653-0083 Office
Toll free: 1 877 610 0118
February 12, 2008 at 10:47 pm |
David,
Your blog provides very insightful material.
We (my company, the Boice Dunham Group) are business development consultants active for many years in the energy, information, and finance industries for large corporations and new ventures. We are particularly focused on the adoption of innovative technology in order to transform behavior and attitudes.
As President Lyndon Baines Johnson is alleged to have said, the second law of leadership is to figure out where the people are going, and hustle around in front of them. The people don’t always know what lies ahead, so sometimes you have to tell them.
Could you e-mail me the Motivating Sustainable Consumption review from SDRN? It doesn’t download properly from their site.
Thanks,
Craig Boice
March 5, 2008 at 11:26 am |
April 19, 2008 at 12:40 am |
David:
As a former environmental engineer, I think you have combined the engineering & marketing domains quite nicely….
I enjoy reading the Marketing Green Blog; particularly thought the “Open Skies” piece was applicable to carbon mgt strategies in multiple verticals. I wanted to bring my blog to your attention, as I cover some of the same topics, but with the following attributes:
-Technology trends: CSR, cleantech (water, air, buildings), and those in engineering design, construction & operations
-Insights and anecdotes from my clients, prospects, partners, and thought leaders in the industry; typically CXOs at CSR, cleantech, IT, and global Environmental / Engineering design companies
-Focus on market and growth strategies for both services and tech firms in these markets
You are welcome to comment on any of my posts, or refer to them in your posts. Likewise, if you think my content may be of interest to your readers, I would welcome a link to my blog on your site (and do the same on mine). Thanks for your consideration.
Scott
April 19, 2008 at 12:42 am |
…this is the home page for my AEC & Cleantech Trends blog…
April 21, 2008 at 2:48 am |
Hi,
Great Blog!
Two things I am keen on – digital strategy and activism…
I totally believe that the digital space has the potential to introduce more sustainable business practice as well as make people more aware of alternatives which are better for humans and the earth!
Nice Work.
Jax
http://jaxinteractive.wordpress.com
April 22, 2008 at 6:59 pm |
Green, green, green, green, green, green, green… everybody’s talking green.
But what about the other sustainability components?? Personal? Social? Spiritual?
We’ve done the research (including a super recent 5,000 people study of what people think of this thing called ’sustainability’ – April, 2008), we know that people rate Global Warming and Pollution as important sustainability issues. But it didn’t top the list. Personal and social sustainability issues such as connecting with community and leading balanced life leapfrog environmental issues.
As one of the respondent from an early round of focus groups said’ How can i look after the environment, if i can’t look after myself??’. So many brands are missing the point. They haven’t taken an in-depth look at what sustainability actually means think that “green” is the sustainability story they need to be talking about, and they are rushing into something that isn’t right for them. Often, they are totally missing their own, brand-specific sustainability story, one that can powerfully express real actions and real values around other facets of sustainability.
Helping brands to understand this is what our company, CI, specializes in. When looking for the opportunity in the current ‘green rush’ we recommend avoiding knee-jerk green marketing and engaging in a process of introspection, innovation and strategic thinking to cultivate something far richer and, yes, far more sustainable, for your business.
Happy Earth day. read more at http://www.ci-shift.com/kierstin-de-west/blog/happy-earth-day-hope-you-didnt-break-bank-green-branding
April 26, 2008 at 10:09 pm |
Hi David,
Please email me. Your email bounces back.
Thanks,
Derrick
April 29, 2008 at 3:44 am |
Hi David,
I came across your website when doing research for my term paper for a Marketing for Managers class. My paper takes on a discussion of how retail stores, big and small, use the green products and take on green initiatives to gain customers, profits, and brand recognition. Your site has been of great help and it will definitely keep me coming back. Thank you for all your work and for sharing your passion and knowledge with us.
Best,
Ela Jakiela
April 30, 2008 at 5:18 pm |
Hello David!!
What a great blog you have put together. For a diehard environmentalist whose been preaching to monetize the green movement as the first step towards sustainability, I find your work a breathe of fresh air. As an eco-entrepreneur who stumbled on your site the same day that I received a troubling market analysis report for my new green internet startup, I figured I’d save myself hours of research and just pose my $64,000 questions:
Given all the hype for going green, and the obvious shift towards moving every aspect of our lives online, where are the green websites that are pulling in the major traffic? A quick look at Comscore revealed some shocking data, that even Treehugger, argued to be the most frequented green site, backed by $15mill of Discovery Channel’s big bucks, isn’t even pulling in 1 million users per month.
So, my question is, how can a keynote speaker at last weekend’s GoGreenExpo stand up and like the IT boom of the 90’s as being in the millions and that the Green boom of the new millenium, that will take place over the next 10 years, will grow as massively and will be in the billions? Where are the numbers to support the boom???
May 4, 2008 at 1:51 pm |
Hi, David,
Let me know if you’d like a review copy of my new book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. Some call it “the green bible” for its comprehensive listing of green shopping and eco-lifestyle suggestions. But fundamentally, it’s designed to empower consumers — especially women — to use their marketplace clout to green manufacturing. It’s relying on word-of-mouth and word-of-web marketing tactics to wake up readers to their tremendous consumer clout and the powerful tool that can be to reduce climate change, protect air and water, and safeguard our own health. Thanks.
May 12, 2008 at 4:01 am |
I love your site David! I stumbled upon your site researching Green social networks, which there needs to be more of. Keep up the great work.
Cheers,
Lorna Li
Green Marketing 2.0 – Web 2.0 Meets Green
May 26, 2008 at 6:57 pm |
Hey David,
love your Blog! It has great content on the current green energy market which I am interested too. I personally make a living from it and if you find any time, please see the site and investment plans my company offers. Green Investments – profitable investments based on green energy and new methods and technology.
Here is the link: http://www.green-investents.net
I wish you sucess…
Carlos
May 26, 2008 at 6:58 pm |
Sorry, messed up the link. Here it is: http://www.green-investments.net
Check us out.
June 4, 2008 at 7:51 am |
Hi David,
Your website/blog definitely captured my attention! Especially as I’m currently considering a future career (and further education) in the sustainable development field, and have a strong marketing/product development background (I’m quite familiar with Digitas).
My biggest concern these days is how to decipher what really is/isn’t “green” (however you want to define it) as I feel as though everyman and his dog has jumped on the green-marketing-band-wagon.
I’d be very appreciative of any comments you might have on this “quandry” and the blog I’m using to explore this (and other “green”) issues: http://www.howgreenis.blogspot.com.
Best,
Libby
June 10, 2008 at 10:18 pm |
Hey David –
Love your blog. Thought you might be interested in this film about a green “reverse graffiti” art piece in San Francisco. The artist, Moose, used custom stencils and greenworks to create the designs http://www.reversegraffitiproject.com
Best,
Carter
June 16, 2008 at 7:09 pm |
Hi David,
I just found your website on an article regarding the Earth Day. I’m a green business and marketing consultant in Brussels, collaborating with both public and business sectors. Your website represents a great interest for my activity.
If you wanna have a discussion with me on comparison between EU and USA markets, don’t hesitate to get in contact with me.
Cheers
Pierre-Loic
oceamex.blogspot.com
plnihoul[a]yahoo.com
July 4, 2008 at 2:36 pm |
Dear David
I am currently undertaking a dissertation for my master course as Cass Business School on Green Brand Management and its effect on consumer behavior. Your website is of particular interest to me and would like to possible discuss some of the issues my research has raised.
Best,
Maurice
July 8, 2008 at 6:44 pm |
Hi David,
I would like to conduct a small interview with you about marketing green, specifically consumer responses to corporate social responsibility. I am researching for a presentation on sustainability and would really appreciate your input.
Thank you very much.
July 9, 2008 at 5:10 pm |
Hi David,
Thanks for the wonderful writeup on Brickfish! From my perspective, it’s amazingly to see how and where users are sharing content across the Internet via the Brickfish Viral Map™. I can’t wait to see what you have in store for part two of the Driving Engagement and Viral Marketing Impact in Green series. Is it a three part series?
Cheers,
Stephanie Gulley
July 28, 2008 at 4:33 pm |
Dear David,
Having read your blogs, I must mention that you have addressed the current and future issues in marketing very thoroughly. I am a masters student in U.K. and am doing my masters dissertation on the need to introduce sustainable development in Marketing Communications degree program. For this purpose I am carrying out my research on the current awareness of students across marketing communication degrees. Matching this requirement I am also in need of interviews from professionals in this field who will share their knowledge and concern on the subject. If you have some time, I would love to interview you on two main issues:
a) basic knowledge of sustainability that you believe every marketing communications student should possess
b) the contribution of communications to a sustainable future
I hope that you can help me and look forward to your response.
July 30, 2008 at 4:35 pm |
I was surfing the web for a green packaging partner and came across your site. great site great work your doing.
There might be some synergy here, check out PI.
IBC Creative packaging in Hayward Ca seems to be a great fit for us. They have been in business 49 years and are very Earth friendly.
Thanks, Larry
August 19, 2008 at 8:59 pm |
David,
I am the co-founder of EcoAlign, a strategic marketing and communications agency focused on energy and environment. We have just released our fourth EcoPinion survey issue, “Banking the Green: Customer Incentives for Energy Efficiency and Renewable Offerings.” We surveyed 1,000 Americans in July on what type of incentives or promotions will motivate customers to adopt green offerings or program offerings, and how companies, particularly utilities, should deliver and drive customer awareness of customer incentives. I think you may find it quite interesting as it ties to many of your excellent marketing points. You can download the report at http://www.ecoalign.com and then click on Download ecopinion.
If you want to have a conversation with me about the findings, please contact me -info is on the web.
Cheers,
Andrea
September 18, 2008 at 5:49 am |
Found this great resource tonight. I’m with Grow and Make, where we’re working to help consumers determine which products are truly sustainable with reviews, ratings and articles. Seems that the readers of this blog could create a great community on marketing/branding and the business of sustainability.
October 8, 2008 at 10:55 pm |
Hi David,
I sent an email to your yahoo address inviting you to add descriptions for Marketing Green and RecycleBank to my GreenSetters.com Resource Directory (All free of course). I put the details in the email. Refer to the email or contact me if you want more details.
Thanks,
William
http://www.greensetters.com
November 14, 2008 at 4:40 pm |
Hello David –
Enjoy following your blog and just added a link to it on the Johnson Controls blog: http://www.yourenergyforum.com.
Best regards,
Jeff
http://www.yourenergyforum.com
November 30, 2008 at 11:11 pm |
HI David,
Could you give me a shout about your new email address? Would like to discuss something about the Futurelab blog with you. Thanks
Stefan
December 2, 2008 at 10:09 pm |
Can you recommend some East Coast agencies who specialize in green branding strategy?
January 6, 2009 at 1:22 pm |
I really like your blog- would you be willing to exchange blog rolls with us? Our site is for the optical professional and we have a Greening Your Office catergory
Thank you,
Cathy Ives
http://www.theopticalvisionsite.com
January 7, 2009 at 2:54 pm |
One method within our industry(manufacturing & fixture)that is being implemented regarding the ‘Green’ movement is becoming CARB compliant for all wood materials being shipped to CALIFORNIA. Check out our blog http://www.emiindustries.com/blog/?Tag=C.A.R.B.+Compliance for more information.
January 7, 2009 at 2:56 pm |
CARB Compliant
January 19, 2009 at 12:39 am |
David,
I am a student at Seattle University currently working on a project for school. I am really impressed with your site and was hoping you might be able to help me out with a couple of questions about marketing green and sources I could use for obtaining information about the “green” consumer. Hope to hear from you.
Thanks,
Evan
August 7, 2009 at 8:53 am |
Hi Evan,
This is pretty late I’m sure. But anyway, late is better that never some say. We are a publishing site caters to Green Industry. We might be a good reference for your school projects. We have a portion inour site that discuss “Green Consumer”. http://www.ecoseed.org/index.php/general-reference/green-reference/green-consumer-goods . Hope this helps.
January 19, 2009 at 7:32 pm |
Hi David,
My name is Lindsey Scott and I currently am working with several environmental companies in the fields of consumerism and sustainability. We have a constant stream of content coming in that might be of interest to your readers and I was wondering if you could give me some information about submitting story ideas, content, releases, etc. for your site. I would also love to get your contact information. Check out our new sustainable living site and social network that will launch January 23rd at http://www.planetrenewal.org
February 13, 2009 at 1:54 am |
David,
You have a great blog! I enjoy visiting it and all the blogs you link to. Would you be interested in a link exchange with my blog? It is webnaturally.blogspot.com.
I work with health food stores.
Tom
February 25, 2009 at 11:26 am |
David,
I have been reading your blog for some time now and really enjoy it.
The reason for the email was to see if you fancy exchanging links on our sites to see if we can drive each other more traffic. I believe that some of the things I talk about on my blog resonate with what you say (although you do go more in depth!).
I would most appreciate it if you would, and think I could certainly attract more visitors for you this way.
Kind regards,
Graeme
March 11, 2009 at 5:29 pm |
Nice blog David, I’m also an environmentalist and learning marketing atm. If you ever want a blog without the .wordpress.com I can help ya
Piree,
Ideal Host
April 29, 2009 at 1:50 am |
Hey, great site! I’m a new blogger i have a new blog (http://investment-basics.net) and your site is very related to mine and i thought it would be very beneficial for both of us do a blogroll link exchange. Please let me know if you are interested. Thanks!
May 14, 2009 at 8:34 pm |
David:
I am in development with a marketing plan to incorporate Green products and blogs can only help. My direction is Solar & Wind for the new consumer to make some life-energy changes.
Please contact me if this is of interest to you. 973.902.2202 John
June 19, 2009 at 12:52 pm |
Hi David,
just came across your marketing green products on social network, thank you it was very valuable. I am the founder of a green social network http://www.cooltribe.com, we re a very small start up.
I have just written a media pack to go to advertisers and sponsors. Before we go out to the market, I would love for you to review our media pack first to maximise our chance of getting well needed revenues. I
July 28, 2009 at 4:14 pm |
Have you ever came across a study that show top magazines that the TRUE GREEN consumer read?
I am trying to do my own analysis, but I feel that it is not complete and might be missing some.
August 27, 2009 at 2:50 pm |
Hello David. My name is Alex Damms, and I’m new to the team at young start-up called Nigel’s Eco Store. We’re an online eco store (www.nigelsecostore.com). Please have a look at our blog at http://www.nigelsecostore.com/blog, it would be useful to perhaps exchange links.
Alex
August 28, 2009 at 7:58 pm |
I like your blog~! GOOO wildcats!
October 27, 2009 at 3:33 am |
Hi David, My name is Francisca Ramirez and I attend Cascadia Community College and and currently working on a presentation for my mid term raising awareness in “green washing,” and I would appreciate it if I could ask you a few questions for my project.
1)What are some indicators that a company is greenwashing?
2)How can we know if the “gree” label is valid?
3)What is the government doing about enforcing regulations on greenwashing?
I would really appreciate a response, thanks so much!