Welcome to Marketing Green. This is an exploration into one of the most vexing issues today: how to effectively market green products in a way that influences mass market adoption. Please join the dialogue. Mkt_green [at] yahoo.com
David Wigder is a lifelong environmentalist and has worked as a business strategist, environmental engineer and marketer in the space. He holds an MBA from Columbia Business School, an MSE in environmental engineering from the University of Michigan and a BA from Northwestern University.