Welcome to Marketing Green.  This is an exploration into one of the most vexing issues today: how to effectively communicate about climate change and motivate mass market adoption of greener products and behaviors.  Please join the dialogue.  dwigder [at] yahoo.com

101 thoughts on “About

  1. David, If you’re into it, I’d like to get together with you to discuss green marketing. You can check out my non-profit (www.ecoAmerica.net), my for profit (www.vivaterra.com) for more info.
    Bob Perkowitz

    • Bob, please check out the Green Life Pages (www.greenlifepages.com).

      We would love for you to get a directory listing on our site, we are offering them for free at the moment since we are newbies.

      We do have viewership at the moment so it wouldn’t hurt, if your interested contact us through the site and tell them Alex recommended your company!

  2. Hi,

    I found your website while browsing the web and I would like to introduce you to our project, dedicated to fighting climate change and poverty, called Tree-Nation. Via our website you can plant trees for yourself or offer them to someone else. The trees are being planted in a virtual map on our website and in our real plantation in Niger. Eventually our goal is to plant 8 million trees in Africa in the shape of a huge heart. Have a look at our website to see whether you like the project and if you have any questions, feel free to contact us.

    Many thanks!


  3. Hi David,

    My name is David Phillips and I’m CEO of Naturalpath. We are both a destination web site (www.naturalpath.com) and a green ad network (www.greenadworks.com). I’d like to chat with you about featuring our blog on our networks and about our broader mission and areas where we could collaborate.

    Please email me.


  4. Hi, I’m working with MSN Video on a campaign and thought your readers might be interested in this contest. If you’d like to include this release on your site, please do! And let me know at Desiree505@gmail.com.


    MSN Video Green Theatre Contest

    What steps do you take at home to prevent global warming? Record a short video and tell us for a chance to win a trip to one of the biggest music events of the year!

    To enter, go to http://www.msnvideogreentheatre.com and upload a 1 to 2 minute video showing us how you help protect the environment. The judges are a panel of celebrities, including Woody Harrelson and Daryl Hannah! The winner gets an all-expenses-paid trip to a Live Earth Concert for a Climate in Crisis.

    Visit http://www.msnvideogreentheatre.com now and show us how you live green!

  5. Hi David,

    My name is Stefaan Vandist, and I am a ’cause related marketing’ enthousiast who works as strategic planner at a leading advertising agency in Belgium. Since three months I have a blog on cause related marketing with the aim to structure information, good cases, models and insights to inspire on cauese related marketing.

    Almostin intuitively, I did insert the newsfeed of your blog. I hope you are ok with that. I should have asked first.

    Anyway, my aim is to keep learning how to convince companies to step into cause reltaed marketing, about idea’s, methods and practices. I hope to share idea,s, angle points and thoughts with you on that.


  6. Great blog!

    If the economics don’t work, recycling efforts won’t either.
    As our little contribution to make this economics of recycling more appealing, http://LivePaths.com blogs about people and companies that make money selling recycled or reused items, provide green services or help us reduce our dependency on non renewable resources.

    PS How can we trade links back to our blogs?


  7. Hello, am a student of Tourism Leisure and Recreation Management at the University Of Mauritius..I have been given an assignement on Green marketing that is what is baing done to promote green marketing and the steps being taken for the upliftment of a better ecological marketing process.I am new to the busimess and marketing Wolrd and i would like you to help me in my above research..It will be a pleasure to learn more about marketing from you..Thanx in advance..I really need to learn about all these to get a kind of encouragement to continue my studies.

    Thanks and kind regards

  8. Listed Green just passed the “hundred listing” milestone and we hope to make a difference in how everyone searchs for a green home to buy in the future.


  9. I own an urban real estate firm in Miami and just returned from the USGBC conference in Chicago. I am looking for a graphics/creative marketing company to green our branding, marketing and image. Any suggestions?

  10. Dear David
    I came across your blog during my research for my thesis, which is on the application of PR during Live Earth. I’m a Masters student in the PR and Corporate Communications course at NYU, where Lou Capozzi from Publicis is among my faculty.
    I’m hoping to set up time for a brief interview as I would greatly appreciate your opinion on the event – in terms of its success regarding its message, reputation and effectiveness, etc.
    Please let me know when and how to contact you and I look forward to speaking with you soon.
    Warmest thanks

  11. Hi,

    I just wanted to bring to your attention this campaign we are doing for Friends of the Earth Netherlands.
    We are planting trees in different countries in the world, make a movie of it and publish it online.
    Please see:


    And these movies:



    Paris was yesterday night (movie in the making), minimal 3 other countries have said to join.

    Very best regards,
    Peter van der Helm

  12. Hi David

    I just came across your blog and found it very interesting. We have a brand strategy consultancy here in the UK called Scamper, which specialises in working with sustainable organisations. Your blog seems very much in line with our interests so I’ll keep checking back from time to time.

    All the best

    Tom Greenwood

  13. Hi,
    We’re an Australian company providing programs to get SME staff to address workplace enviro awareness and resource use. This blog is a great resource that applies to so many different businesses, keep it coming!


    Alison Evans

  14. Hello David.
    I’m launching today a video portal dedicated to the environment.
    I think that it’s the first one on the internet.www.ecolive.tv/
    Please, check the site and ask the community to add their favorites videos.
    Ecolive.TV is a place where you can submit, share and browse your favorite videos.
    We collect on a daily basis, the latest and the best videos published on the Internet.
    You can enjoy and share videos on a variety of topics including Global Warming, nature and animal protection, Green living, Green Technology, Relief disasters, Activism and Advocacy, Entertainment and others.
    Thanks to add a link to http://www.ecolive.tv, on your Blogroll.
    We have added a link to marketinggreen on our homepage yet
    All the best
    Shmuel Benhamou

  15. The URL was wrong on my last post! Please erase!

    Hi David, I am enjoying your blog. There has never been a better time to own a “green buisness”

    We are a web hosting company that helps green businesses benefit from the full marketing potential of their website. The energy powering our websites comes directly from the sun! What makes it possible is a state-of-the art web server that is part of the only solar powered professional web server system in the world. The servers and technology are based in California where solar powered solutions are cropping up in dramatic fashion. For more information please visit: (http://www.solarenergyhost.com).

    Solar Energy Host is the conscious solution for web hosting in an age of global warming and climate change. At Solar Energy Host your website is hosted using “Carbon Free” energy. This is better than “Carbon Neutral” because it does not involve the purchasing of Carbon Credits. By hosting your website with Solar Energy Host, you are making a real difference in reducing climate change.

    Because we are the greenest web host, our clients can use their websites as marketing tools to display their commitment to sustainability.

    Please feel free to email me any questions you may have.

    I am also looking for marketing partners!

    Best regards,

    Aaron Handford
    SEH Solar Energy Host
    250-653-0083 Office
    Toll free: 1 877 610 0118

  16. David,

    Your blog provides very insightful material.

    We (my company, the Boice Dunham Group) are business development consultants active for many years in the energy, information, and finance industries for large corporations and new ventures. We are particularly focused on the adoption of innovative technology in order to transform behavior and attitudes.

    As President Lyndon Baines Johnson is alleged to have said, the second law of leadership is to figure out where the people are going, and hustle around in front of them. The people don’t always know what lies ahead, so sometimes you have to tell them.

    Could you e-mail me the Motivating Sustainable Consumption review from SDRN? It doesn’t download properly from their site.


    Craig Boice

  17. Dear Marketing Green,

    My name is Sean Keller, Associate Editor of GreenCollarEconomy.com. I recently found your site and thought that your content would be of interest to our visitors. We have placed a link to your site, along with a description, on our Links and Resources page (http://www.greencollareconomy.com/link.htm) and would appreciate if you could reciprocate by placing our link somewhere on your site.

    Green Collar Economy is a site dedicated to helping businesses learn about and share ideas for going green and doing so profitably. We have a B2B directory with over 2600 green business links, daily news in 7 channels, a Green Collar Job board and channel specific forums.

    If you would like to modify your site description or if you have any other cross-promotion ideas, please let me know. Thank you for your efforts in progressing the green movement. We look forward to sharing links with you and raising the visibility of our sites.

    Sean Keller
    Green Collar Media

    http://www.greencollareconomy.comsean@greencollarmedia.com http://www.greencollarmanufacturing.com

  18. David:

    As a former environmental engineer, I think you have combined the engineering & marketing domains quite nicely….

    I enjoy reading the Marketing Green Blog; particularly thought the “Open Skies” piece was applicable to carbon mgt strategies in multiple verticals. I wanted to bring my blog to your attention, as I cover some of the same topics, but with the following attributes:

    -Technology trends: CSR, cleantech (water, air, buildings), and those in engineering design, construction & operations

    -Insights and anecdotes from my clients, prospects, partners, and thought leaders in the industry; typically CXOs at CSR, cleantech, IT, and global Environmental / Engineering design companies

    -Focus on market and growth strategies for both services and tech firms in these markets

    You are welcome to comment on any of my posts, or refer to them in your posts. Likewise, if you think my content may be of interest to your readers, I would welcome a link to my blog on your site (and do the same on mine). Thanks for your consideration.


  19. Green, green, green, green, green, green, green… everybody’s talking green.

    But what about the other sustainability components?? Personal? Social? Spiritual?

    We’ve done the research (including a super recent 5,000 people study of what people think of this thing called ‘sustainability’ – April, 2008), we know that people rate Global Warming and Pollution as important sustainability issues. But it didn’t top the list. Personal and social sustainability issues such as connecting with community and leading balanced life leapfrog environmental issues.

    As one of the respondent from an early round of focus groups said’ How can i look after the environment, if i can’t look after myself??’. So many brands are missing the point. They haven’t taken an in-depth look at what sustainability actually means think that “green” is the sustainability story they need to be talking about, and they are rushing into something that isn’t right for them. Often, they are totally missing their own, brand-specific sustainability story, one that can powerfully express real actions and real values around other facets of sustainability.

    Helping brands to understand this is what our company, CI, specializes in. When looking for the opportunity in the current ‘green rush’ we recommend avoiding knee-jerk green marketing and engaging in a process of introspection, innovation and strategic thinking to cultivate something far richer and, yes, far more sustainable, for your business.

    Happy Earth day. read more at http://www.ci-shift.com/kierstin-de-west/blog/happy-earth-day-hope-you-didnt-break-bank-green-branding

  20. Hi David,

    I came across your website when doing research for my term paper for a Marketing for Managers class. My paper takes on a discussion of how retail stores, big and small, use the green products and take on green initiatives to gain customers, profits, and brand recognition. Your site has been of great help and it will definitely keep me coming back. Thank you for all your work and for sharing your passion and knowledge with us.


    Ela Jakiela

  21. Hello David!!

    What a great blog you have put together. For a diehard environmentalist whose been preaching to monetize the green movement as the first step towards sustainability, I find your work a breathe of fresh air. As an eco-entrepreneur who stumbled on your site the same day that I received a troubling market analysis report for my new green internet startup, I figured I’d save myself hours of research and just pose my $64,000 questions:

    Given all the hype for going green, and the obvious shift towards moving every aspect of our lives online, where are the green websites that are pulling in the major traffic? A quick look at Comscore revealed some shocking data, that even Treehugger, argued to be the most frequented green site, backed by $15mill of Discovery Channel’s big bucks, isn’t even pulling in 1 million users per month.

    So, my question is, how can a keynote speaker at last weekend’s GoGreenExpo stand up and like the IT boom of the 90’s as being in the millions and that the Green boom of the new millenium, that will take place over the next 10 years, will grow as massively and will be in the billions? Where are the numbers to support the boom???

  22. Hi, David,

    Let me know if you’d like a review copy of my new book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. Some call it “the green bible” for its comprehensive listing of green shopping and eco-lifestyle suggestions. But fundamentally, it’s designed to empower consumers — especially women — to use their marketplace clout to green manufacturing. It’s relying on word-of-mouth and word-of-web marketing tactics to wake up readers to their tremendous consumer clout and the powerful tool that can be to reduce climate change, protect air and water, and safeguard our own health. Thanks.

  23. Hey David,

    love your Blog! It has great content on the current green energy market which I am interested too. I personally make a living from it and if you find any time, please see the site and investment plans my company offers. Green Investments – profitable investments based on green energy and new methods and technology.
    Here is the link: http://www.green-investents.net

    I wish you sucess…


  24. Hi David,

    Your website/blog definitely captured my attention! Especially as I’m currently considering a future career (and further education) in the sustainable development field, and have a strong marketing/product development background (I’m quite familiar with Digitas).

    My biggest concern these days is how to decipher what really is/isn’t “green” (however you want to define it) as I feel as though everyman and his dog has jumped on the green-marketing-band-wagon.

    I’d be very appreciative of any comments you might have on this “quandry” and the blog I’m using to explore this (and other “green”) issues: http://www.howgreenis.blogspot.com.



  25. Hi David,

    I just found your website on an article regarding the Earth Day. I’m a green business and marketing consultant in Brussels, collaborating with both public and business sectors. Your website represents a great interest for my activity.

    If you wanna have a discussion with me on comparison between EU and USA markets, don’t hesitate to get in contact with me.



  26. Dear David

    I am currently undertaking a dissertation for my master course as Cass Business School on Green Brand Management and its effect on consumer behavior. Your website is of particular interest to me and would like to possible discuss some of the issues my research has raised.



  27. Hi David,
    I would like to conduct a small interview with you about marketing green, specifically consumer responses to corporate social responsibility. I am researching for a presentation on sustainability and would really appreciate your input.
    Thank you very much.

  28. Hi David,

    Thanks for the wonderful writeup on Brickfish! From my perspective, it’s amazingly to see how and where users are sharing content across the Internet via the Brickfish Viral Map™. I can’t wait to see what you have in store for part two of the Driving Engagement and Viral Marketing Impact in Green series. Is it a three part series?

    Stephanie Gulley

  29. Dear David,

    Having read your blogs, I must mention that you have addressed the current and future issues in marketing very thoroughly. I am a masters student in U.K. and am doing my masters dissertation on the need to introduce sustainable development in Marketing Communications degree program. For this purpose I am carrying out my research on the current awareness of students across marketing communication degrees. Matching this requirement I am also in need of interviews from professionals in this field who will share their knowledge and concern on the subject. If you have some time, I would love to interview you on two main issues:
    a) basic knowledge of sustainability that you believe every marketing communications student should possess
    b) the contribution of communications to a sustainable future

    I hope that you can help me and look forward to your response.

  30. I was surfing the web for a green packaging partner and came across your site. great site great work your doing.
    There might be some synergy here, check out PI.
    IBC Creative packaging in Hayward Ca seems to be a great fit for us. They have been in business 49 years and are very Earth friendly.
    Thanks, Larry

  31. Great Blog. I would like to list your blog on my directory for eco-conscious companies in the news/facts or B2B/Wholesale section of Find A Green Store.


    If you would like a free text ad, please send a description of your company in 20 words or less, and I will notify you when the link is up.

    I look forward to hearing from you, Leah

    For more information visit this link, http://www.findagreenstore.com/apps/webstore/

  32. David,

    I am the co-founder of EcoAlign, a strategic marketing and communications agency focused on energy and environment. We have just released our fourth EcoPinion survey issue, “Banking the Green: Customer Incentives for Energy Efficiency and Renewable Offerings.” We surveyed 1,000 Americans in July on what type of incentives or promotions will motivate customers to adopt green offerings or program offerings, and how companies, particularly utilities, should deliver and drive customer awareness of customer incentives. I think you may find it quite interesting as it ties to many of your excellent marketing points. You can download the report at http://www.ecoalign.com and then click on Download ecopinion.

    If you want to have a conversation with me about the findings, please contact me -info is on the web.



  33. Found this great resource tonight. I’m with Grow and Make, where we’re working to help consumers determine which products are truly sustainable with reviews, ratings and articles. Seems that the readers of this blog could create a great community on marketing/branding and the business of sustainability.

  34. Hi David

    i think I will have a good look around your blog. We are promoting our green 100% free auction and classified directory – energybook.co.uk I am no longer sure that wehave the right name as the site has visitors from around the world but the .co.uk puts USA visitors off. I was using wxtrade.com which is still the domoan name – but again I don’t think it sounds green and international.

    We also have a blog but as I am only able to work on the business part time it is difficult to get a lot of content on it – http://www.OneToRemember.co.uk/bog

    We have lots of free green ebooks too so we are quite popular – http://www.OneToRemember.co.uk

    I hope to learn from your blog and get my sites really working for me….

  35. David,

    I am a student at Seattle University currently working on a project for school. I am really impressed with your site and was hoping you might be able to help me out with a couple of questions about marketing green and sources I could use for obtaining information about the “green” consumer. Hope to hear from you.



  36. Hi David,
    My name is Lindsey Scott and I currently am working with several environmental companies in the fields of consumerism and sustainability. We have a constant stream of content coming in that might be of interest to your readers and I was wondering if you could give me some information about submitting story ideas, content, releases, etc. for your site. I would also love to get your contact information. Check out our new sustainable living site and social network that will launch January 23rd at http://www.planetrenewal.org

  37. David,

    You have a great blog! I enjoy visiting it and all the blogs you link to. Would you be interested in a link exchange with my blog? It is webnaturally.blogspot.com.

    I work with health food stores.


  38. David,

    I have been reading your blog for some time now and really enjoy it.

    The reason for the email was to see if you fancy exchanging links on our sites to see if we can drive each other more traffic. I believe that some of the things I talk about on my blog resonate with what you say (although you do go more in depth!).

    I would most appreciate it if you would, and think I could certainly attract more visitors for you this way.

    Kind regards,


  39. David:
    I am in development with a marketing plan to incorporate Green products and blogs can only help. My direction is Solar & Wind for the new consumer to make some life-energy changes.

    Please contact me if this is of interest to you. 973.902.2202 John

  40. Hi David,

    just came across your marketing green products on social network, thank you it was very valuable. I am the founder of a green social network http://www.cooltribe.com, we re a very small start up.
    I have just written a media pack to go to advertisers and sponsors. Before we go out to the market, I would love for you to review our media pack first to maximise our chance of getting well needed revenues. I

  41. Have you ever came across a study that show top magazines that the TRUE GREEN consumer read?

    I am trying to do my own analysis, but I feel that it is not complete and might be missing some.

  42. Hi David,
    I’m manu ofiaza, a marketing guy from http://www.ecoseed.org/ . We just launch our site last May, this year. Our objective is to provide the most comprehensive Global Green News to all people in the green industry. And aside from that, we also have this online Marketplace for Green products. http://marketplace.ecoseed.org/. And if in case you or your readers want to showcase their Green products, we are most willing to provide free exposure (banner, link) in our site/s. Thank you.

  43. Hi David, My name is Francisca Ramirez and I attend Cascadia Community College and and currently working on a presentation for my mid term raising awareness in “green washing,” and I would appreciate it if I could ask you a few questions for my project.

    1)What are some indicators that a company is greenwashing?
    2)How can we know if the “gree” label is valid?
    3)What is the government doing about enforcing regulations on greenwashing?

    I would really appreciate a response, thanks so much!

  44. Hi David,

    The Singapore E-commerce Digital Group provides a unique, one-stop-shop for marketers who need guidance, tools and solutions for their digital marketing challenges – from singapore ecommerce solutions to email marketing, to SEO, to strategic consultancy.

  45. Great thank you for the article.
    Checked earthsense’s site and was happy to learn that the US consumer moves towards eco-friendliness.
    I lived in NYC for 12 years and there it was not an issue yet. Since two years I commute to Germany for work and it is a big issue here. Branding seems to be a problem here and Americans with their superior advertising knowledge could really help. Most things here are administered form above and the population is “eco” minded, but lacks enthusiasm and is still driving 200km/h on highways…

  46. iPad to Computer Transfer can not only transfer iPad to Computer, but the ipad to computer transferalso can transfer music, video, and photo from iPad 1G, iPad 2G, iPad 3G, iPad 4G, iPad Classic, iPad mini, iPad nano 1, iPad nano 2, iPad nano 3, iPad nano 4, iPad shuffle 1, iPad shuffle 2, iPad shuffle 3, iPad Touch, iPad Touch 2, iPad Video, iPhone, iPhone 3.0/3.1 to computer.

  47. Thanks for taking the opportunity to talk about “About « Marketing Green”, I benefit from learning about this topic. If possible, as you gain data, please update this blog with new information. Thanks, Hier

  48. Hello from Germany! May i quote a post a translated part of your blog with a link to you? I’ve tried to contact you for the topic About « Marketing Green, but i got no answer, please reply when you have a moment, thanks, Spruch

  49. Hi David
    We’re a eco-surf wear company called Rapanui, based on the Isle of Wight, UK. I’ve come across your blog and thought I’d get in touch: little guys need to look out for each other and all that – I was wondering if you’d be interested in swapping a post for a link, or collaborating in some way. As a small company we need all the help we can get.

    I’m wondering if you’d be interested in our story: I’ve attached an article about our company to have a look at, in case it’s something that yourself or followers of your blog might like to read. We’d be happy to swap links in return if that’s of interest, as I think our visitors would find your link useful.
    Let us know if you’re interested in writing a post on Rapanui.

    We would be really interested to hear what you and your readers think of us as a brand and what we do.

    Have a look at the new site here;

    Many thanks,


  50. Mark you should check out our website and our mission… I think you will be happy to know there are sites like this.

    I am not trying to solicit your blog or take away from your market, I would actually love your opinion! If you would like to contact me click on the contact email address on our site (the info@).

    Our site can be found at the bottom of all our blogs.

    Keep up the amazing blogs, I love reading them

  51. Love your site. . .it is full of great information. I wanted to see if I could get permission to post your articles on our natural promotional product website (with appropriate credit, ofcourse). Thanks for your hard work. . .many people learn and benefit from this site!

  52. Hi David, it is great to hear marketing talk from an academic. I believe this is an exciting time for a marketing strategy expert to be blogging – sustainability and reduction of carbon emission in business should be a priority for all businesses.

    If you are interested (which broadly speaking you undoubtedly are) here is an infographic entitled “Reducing Carbon Emissions at Exhibitions” http://www.marlerhaley.co.uk/blog/?p=111

    All the best – let me know what you think if you get a minute


  53. Th report from ecoalign seems interesting. I too am looking for better ways to increase awareness and promote eco friendly products. I have written many articles on going green but it takes more then an over used catch phrase to make a difference.

  54. Hi David,
    My name is Lara and I have started a new website downwithbasics.com concerning organic green living from food to pollution and drugs.
    I am wondering whether my site would be of interest to your readers and if we can exchange links.
    Thank you for you time. 


  55. Hi David,
    You might be interested in the business I am building- Green Product Placement. We’re a film, television, and web media product placement company specializing in green, sustainable, socially enterprising and/or local entrepreneurial brands. Feel free to contact me at Beth(at)greenproductplacement.com

  56. Wonderful blog! Do you have any suggestions for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any suggestions? Kudos!

  57. Amazing writing man. I’m a student in India and I believe that we need a lot more people like you in the world, who can express their beliefs in such a way that they inspire others. Get back to me so that I can also do what you have done…or at least half of it!!

  58. Thanks for the guidelines you have discussed here. Yet another thing I would like to express is that computer memory requirements generally increase along with other advancements in the technological know-how. For instance, when new generations of cpus are introduced to the market, there is usually a corresponding increase in the type calls for of both pc memory as well as hard drive room. This is because the software program operated through these processors will inevitably surge in power to benefit from the new engineering.

  59. whoah this blog is wonderful i like studying your
    posts. Keep up the great work! You realize, lots of people are searching round for this info,
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