Social networking sites such as MySpace, Friendster and Facebook have become enormously popular, with membership topping 200 million today. Such sites allow users to create personal profiles and interact with others by sharing content and communicating through IM and chat. Users … Continue reading
Traditionally, publishers have viewed websites as content destinations, challenging marketers to drive traffic to specific websites in order to engage consumers with relevant content. Today, the model has changed. Increasingly, publishers are uncoupling online content from its host site; marketers … Continue reading
Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so. August has seen a fury of acquisitions as publishers move to aggregate existing green traffic … Continue reading
Bloggers are emerging as key influencers online. Today, many blogging sites effectively compete with traditional news sources for breaking stories and eyeballs. Moreover, many consumers trust bloggers more that established news organizations simply because they are unaffiliated. Green bloggers are … Continue reading
Part I of an Interview with Bruce Ertmann, Corporate Manager of Consumer Generated Media, Toyota Most companies find themselves today grappling with how to manage consumer generated content (CGC). On the one hand, by facilitating CGC creation, companies provide an … Continue reading
The Internet has emerged as a primary channel for marketers seeking to reach and influence consumers. For decades, TV has been the standard bearer against which all other channels have been compared as consumers spent more time watching TV than … Continue reading
An interview with Pete Blackshaw, CMO, Nielsen BuzzMetrics The creation and distribution of consumer-generated media (CGM) online is rapidly changing the marketing landscape. Consumers are actively participating online, providing opinions, perspective and feedback on the products and brands they … Continue reading
An Interview with Flemming Madsen, Managing Director of Onalytica The Internet is emerging as a powerful publishing platform for consumers to express their opinions, share ideas and influence others. Indeed, the volume of consumer-generated content – including blogs, message … Continue reading
Marketing Green 