Jupiter Research reported this week that 38% of teens are “concerned about the environment”, including 15% that describe themselves as “hard core” greens.
These hard core teens represent a choice target for green marketers: they are more likely to be “opinion leaders with their friends and family” and “first [in the] know about new products”. Most interesting, hard core green teens are 30%+ more likely to make a purchase (either online of offline) in response to advertising than the average online teen. (“Green Teens”, July 13, 2007)
Marketing Green 
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Uz se tesim, jake reklamni predmety vymysli ruzne firmy na Velikonoce 🙂 Obcas je to celkem vtipne: nedodelana pomlaska s manualem.
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