Targeting Green Teens

Jupiter Research reported this week that 38% of teens are “concerned about the environment”, including 15% that describe themselves as “hard core” greens.  

 

These hard core teens represent a choice target for green marketers: they are more likely to be “opinion leaders with their friends and family” and “first [in the] know about new products”.  Most interesting, hard core green teens are 30%+ more likely to make a purchase (either online of offline) in response to advertising than the average online teen.   (“Green Teens”, July 13, 2007)

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