Pinterest Emerging as Promising Platform for Green Marketers

Over the past 12 months, Pinterest has witnessed explosive growth. The site has topped 23 million unique visitors and average site visit time is nearly 100 minutes per month, making it one of the largest and most engaging social networks around. AdAge raves that “…Pinterest has gone from relative obscurity to exalted status alongside Facebook and Twitter…”

What is so compelling about Pinterest is its simplicity, empowering users to capture, curate and share content of interest at the click of a button. Moreover, its format allows users to easily browse and discover new content pinned by other users.

Brands, including green brands, are increasingly discovering the potential of Pinterest and finding ways to adapt this consumer-centric platform for their benefit.

Promote discovery. Consumers like to browse Pinterest and, while doing so, are discovering brands. Brands are maximizing their chance of being discovered by finding ways to distribute their content on Pinterest.

One way to accomplish this is for brands to directly curate their own Pinterest content. Additionally, brands can make truly compelling content available online. This could include visually powerful images on relevant and timely themes that the growing number of Pinterest users may find and pin onto their personal boards. Consumers can discover content on their own or be encouraged through contests like the one that Method deployed to incentivize Moms to pin images of Method products.

Strengthen brand identity. Companies are also finding ways to leverage Pinterest to help define their brands. They do so by using the Pinterest platform to distribute content that brings to life their brands — or core values.

Whole Foods, for example, says they are committed to “selling the highest quality natural and organic products available”. For Whole Foods, such a commitment originates in the garden where the food is grown and pays off through the appeal of the dish that is ultimately served and the healthier lifestyle to which the food contributes. Pinterest boards sponsored by Whole Foods bring each of these dimensions to life.

Highlight social responsibility. Pinterest can also enable brands to highlight its commitment to corporate social responsibility (CSR) in a very visible and compelling way. In addition to its other Pinterest initiatives, Whole Foods maintains a Pinterest board dedicated to the Whole Planet Foundation and its many initiatives sponsored around the world. Images map where contributions are made and illustrate the good works that are done in a format that seems, in many ways, less constrained or forced than the Corporate Social Responsibility tab on their corporate site.

Drive sales. Eco-friendly brands are also beginning to experiment with social networks to drive sales, and Pinterest is emerging as a key option. When looking at click-through rates to retail sites from the top three social networks — Facebook, Pinterest and Twitter — Facebook continues to drive the vast majority of traffic but Pinterest exceeds Twitter in terms of traffic generation. In fact, Pinterest is now responsible for more than 11 percent of user shopping sessions originating from the top social networks — Facebook, Twitter and Pinterest. Moreover, sales conversion rates for users originating from Pinterest are trending higher than from Twitter. At $169, the average order size of Pinterest users is substantially greater than for users that originate from either Facebook ($95) or Twitter ($71).

Brands like eBay are taking note, promoting eco-friendly products across a myriad of Pinterest boards, including health and beauty, fashion and electronics, and providing each product image with a direct link to a transaction page within the eBay Green site.

For green marketers, Pinterest provides a promising platform to engage consumers and for consumers to discover brands that they might not ordinarily interact with. Pinterest’s unique format provides the opportunity for companies to show their brands to consumers in a visually powerful way. Such interactions can provide dimension to a brand and can potentially drive sales. Green brands will be missing a key emerging opportunity online if they fail to consider their own Pinterest strategy.

About these ads

8 Responses to Pinterest Emerging as Promising Platform for Green Marketers

  1. This is really fascinating, You are an excessively professional blogger. I have joined your rss feed and sit up for in the hunt for extra of your magnificent post. Additionally, I’ve shared your site in my social networks

  2. * Up to $10,000, or 6% from the purchase price in the house (whichever is larger). They are available from your few of government entities’s grant making agencies or any other organizations. Whether it’s housing assistance for single moms or education assistance, there is always a program in position to meet your need. This is often a scheme create through the government’s Housing and Urban Development (HUD) department, and aims to help low income families. You have to apply for these grants and loose time waiting for approval.

  3. This piece of writing will assist the internet users for building
    up new weblog or even a blog from start to end.

  4. custom spa says:

    Wow, marvelous blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your web site is
    fantastic, as well as the content!

  5. you’re in reality a just right webmaster. The web site loading speed is amazing. It kind of feels that you are doing any distinctive trick. In addition, The contents are masterpiece. you’ve performed a fantastic task in this subject!

  6. Xango says:

    Issues You Must Know About Multi-level Marketing

    Read the tips in this post and discover the best way to
    achieve success at web marketing.

    You must carry standard conferences to your staff.
    It is actually helpful for the complete staff if you all gather
    on a regular basis.

    Set up your multi-level marketing web site like a training
    is to establish.Providing crystal clear, that can boost the likelihood of capitalizing
    on your advertising and marketing capabilities.
    These the two enhance your network registration plus
    your advertising and marketing cash flow.

    If you’ve decided to start out a Multi-level marketing project, it is very important take into account the total compensation deal that is available and which at any time you have joined or teamed with. If you are certain of the exact amount and consistency of your own monthly payments as well as any other positive aspects you could have arriving at you, you will be aware whether you are spending your time smartly or needs to be accessible to other available choices.

    Keep the conferences limited by 60 minutes in size. In the event the multilevel marketing conference takes too much time, it is going to appear more complicated and time-taking in for the potential customer.

    Evaluate what you failed and go ahead and take information figured out to coronary heart.

    Should you discovered an ad saying you can “make countless numbers on a monthly basis in your spare time!!!, you simply will not become successful. You have got to function really challenging at MLM if you want to succeed. Make your assurance that you just will obtain the most energy daily, which will pave how for the firm foundation in multi-level advertising.

    You need to create thorough desired goals for every single part of your current marketing strategy. This may inspire you one thing to focus on and push you to definitely carry on.

    A great way to take a look at multiple-stage marketing and advertising is really as a mad dash to bring in one of the most individuals.

    You should know just as much as you are able to relating to your product.

    Take a look at unbiased representatives to see how you can design oneself when utilizing multilevel marketing pros are accomplishing and learn from their achievements.

    You cant ever be sure who may be considering what you will need to sell.

    While you should develop a web site for mlm, using social networks will surely get you going.An appealing and properly composed blog, regularly updated website is a great technique to put, after you have a web site and are on social media internet sites. Your network boosts with your online reputation inside a interpersonal environment.

    We all love to get something great for only a discount!Seek out multilevel marketing firm that come with vouchers to share with you with the buyers. Folks will be more more likely to consider an interest in your merchandise if they have a lower value.

    Before shelling out money right into a advertising and marketing business make sure you analysis these with the BBB. There are lots of legit firms out there, but there are numerous not too excellent kinds as well. You should make certain that this purchase is safe.

    The guidelines in the following paragraphs will help you to increase your rate of success. Finally, your ultimate goal is to usher in all the profit as you possibly can. Make sure you apply all of the information you have been given in the following paragraphs, and press yourself to achieve success.

  7. Quality content is the key to attract the people
    to go to see the web page, that’s what this site is providing.

  8. James Brown says:

    Another great example of innovation, I am glad to locate it. There are so several developers working on this segment but this is one of the best innovative idea ever.

    illicit encounters

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 61 other followers

%d bloggers like this: