‘The Cycle’ at RecycleBank

Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank on their business development team. To say life at an early-stage company has been busy is an understatement, and Marketing Green readers have probably noticed a drop off in my blog entries over these past few months.  That is not a coincidence, and rest assured, I expect to be back with more routine entries on green marketing themes shortly.


A few words on RecycleBank by way of introduction. RecycleBank is a socially responsible company that makes money by doing good for the environment and local communities in which we operate. Our core business model is quite simple: we provide incentives for people to recycle more. And at the risk of sounding biased, our model’s pretty darn efficient. Wherever we deploy, we’ve been able to drive recycling rates through the roof.


Now that my current role allows me to practice some of what I’ve preached on this blog, I wanted to highlight a viral campaign we’re launching. In honor of National Recycling Day this Saturday, RecycleBank has launched The Cycle, a compelling video series that focuses on how materials are separated and reprocessed back into useful raw materials. 



Today, there is more and more emphasis being placed on cradle-to-cradle material use.  The Cycle provides an engaging and accessible story of how it is all done.    Click here to view the rest of the The Cycle series.


85 Responses to ‘The Cycle’ at RecycleBank

  1. Tom Kelly says:

    Interesting video. It is good to see recycling becoming more of an issue from the very beginning of a product’s life cycle.

    Tom Kelly
    CRM Review

  2. I agree that we should give importance to recycling. Imagine how much wastes we’re giving our environment the least that we can do is to reduce our waste and recycling can do that.

  3. David – What an exciting development for you – and both the business concept and practice are compelling.

    Our firm works with different organizations and businesses in the community; we have passed the link on to individuals who are in a position to evaluate how it might benefit Sarasota, Florida. Our county was recently certified by two independent parties as the most eco-friendly county in Florida – here is an opportunity for us to go even greener. Thank you.

  4. Patrick says:

    Congratulations on both the new opportunity! I’ve been enjoying your content over the past couple of years, good to have you blogging again.

    I’m a firm believer that large-scale social change campaigns (as has been done for seatbelts, smoking, etc) can be very affective, and great to see that your new firm is engaging in this work.

    — Patrick

  5. Congrats on the opportunity! I myself have been trying to find people here to work with in the Green Field…but unfortunately the Green Idea around here hasn’t quite caught on because of the lack of urgency for it…

    Keep at it!

  6. Matthew says:

    Excellent idea with your company. I have been recycling for years. The amount of money people thro away each year in simply not taking in empty pop cans is really silly, maybe with these economic times it will help the recycling industry.

  7. Nice video, well produced! our advertising agency recently had the opportunity to work with a very green local business, and in doing so we became a lot more green ourselves. Now that we are practicing participants, implementing green marketing is a whole lot easier. Note to any marketing agencies out there- practice what you preach before you preach it! ha!

  8. Hi, Loved the video, easy on the eye and nice and simple. It’s always good to see people getting jobs in industries they have a passion in. Good luck with the job


  9. Jordan says:

    Definately good to see that people are FINALLY starting to be more aware of the enviornment.

  10. Mike says:

    Just passing by.Btw, you website have great content!

    Making Money $150 An Hour

  11. Linda says:

    I applaud you for changing jobs and working in an industry you deeply believe in.

  12. Greg says:

    I love the video… very clear in showing what’s going on behind the scenes. I was in talks with Recycle Bank last year about helping them deploy their program in Atlanta. Little too much of a ‘quagmire’ tho :), hoping to help them now by doing lead generation online for reward partners. I absolutely love the incentive of getting local businesses involved as reward partners because it truly enhances consumers’ lives by giving them coupons and redeemable points at places where they normally shop, and essentially buy the products that they then turn around and recycle. I wrote a post on RB a few months back http://www.grapethinking.com/recycle-bank

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  14. Isn’t it exciting that recycling has become so accepted know that companies can make money!? I am excited to see that in my town, Ashevile NC, recycling is very popular. thanks for the good that you are doing for our planet.

  15. Your story sounds a little bit like mine. I have also recently made a career change to a green career; I was one of the newly unemployed, and I felt that there was no better time than the present to make the jump to the “greener” career. Before this time, I was a software developer – and a blogger for “YouSaveThePlanet” (see the link for my name).

    Where I will be selling renewable energy products based on wind, your involvement in such a large recycling movement is fantastic as well.

    Conservation is one of the most important things that we should do. Reduce (waste), reuse, and recycle (I like to switch the order – top priority listed first).

  16. Vlaserted says:

    Здравствуй! Спасибо за подаренные хорошие эмоции…

  17. Marinkina says:

    Качество друзей тоже надо учитывать. Дональд Трамп, например, на двадцатку потянет.

  18. Home Sauna says:

    Conservation is one of the most important things that we should do. Reduce (waste), reuse, and recycle (I like to switch the order – top priority listed first).

  19. Sauna says:

    unfortunately the Green Idea around here hasn’t quite caught on here in Texas because of the lack of urgency for it…

  20. Derevokas says:

    Очень было интересно читать, спасибо!

  21. Cederash says:

    Хм… Как раз на эту тему думал, а тут такой пост шикарный, спасибо!

  22. Ferinannnd says:

    Подписался на RSS, буду следить =)

  23. Avertedd says:

    Очень хороший пост! Спасибо за проделанную работу!

  24. i agree with tom kelley. recycling should be a begining and not an end.

  25. Recyclebank is a really hot stuff – we have a better recycling system in germany, but for America its great. Here is my review: http://www.cleanthinking.de/recycling-20-in-den-usa/452/

  26. mosaicvp says:

    This is a great example of clear communication with audience. Does anyone knows what software was used to produce this clip?

    Video Production Florida

  27. Andy Greene says:

    Our recycling is a single stream, but we can only recycle #1 and #2 plastic bottles with small necks. This is really frustrating. I assume your company does more? Great video!

    Andy Greene
    Going Green for Rednecks

  28. Great Video! Thanks for sharing….

  29. Well, I’m just now discovering this whole green marketing community and i have seen a couple links to this blog. I hope you return and post up some more info. You seem to be on the frontlines!

  30. Pathfinder says:

    Great post I especially found it educational and most useful. Great comments too.

  31. DominicT says:

    Concept is really good. I feel you should advertise more to involve lots of people into this.

  32. Rod Macbeth says:

    Congratulations on finding a job in a field that you so enjoy!

  33. The Blue Dot says:

    They were started right here in my own backyard and did not even realize it. Great company with a lot of potential to make a difference.

  34. Jules says:

    What a great idea – the easier you make it for the consumer, the more likely they are to get involved.

    I’m interested to know what you do with discarded promotional mail, and what percentages that makes up of the work you do.

  35. hi, Interesting article. Is there any chance I can use a little bit of it on my blog?

  36. Steve says:

    This is an excellent source for information. Bookmarked!

  37. GBM says:


    Interesting blog.

    Please check this blog out – it’s about the Green and ethical marketing sectors:


  38. NiceKinky says:

    Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank

  39. Excellent video on recycling life cycle. It is being more and more common especially for me to see developers constructing apartments using recycled old hard wood floors from warehouses and bamboo floors. I guess with the recession and rising costs of raw materials recycling is becoming popular and we are going green.

  40. Congrats on your new job and for selecting such a deserving opportunity. Recycling is so essential.

  41. Marketer says:

    I find all your post really usefull! I love to read them. Thank you so much for great informations!

  42. Jessica says:

    Great Info! Thanks for the post!

  43. In my role as marketing manager at a promotional products company I often come across similar challenges to this. Definately food for thought, thanks.

  44. Jake Brady says:

    Wow that’s great! We not only recycle our own things but also get paid for it.

  45. Nika Noire says:

    I’ve only worked at one start-up and it was tough but the rewards of success were even greater.

    It’s a great feeling to work at something from the ground up and have it succeed.

  46. Alex Burke says:

    This is a brilliant concept. I love the viral element that’s being pushed here. I wanted to watch video 2 after seeing the first one.

  47. John says:

    This is a very interesting question. Just saw some newspapers writting about it in presstitles.com

  48. Saibot says:

    Great Video. I enjoy reading your posts.. Keep up the great work.

  49. Eoghan says:

    Looks like a good development, we could do with this technology where we are still lagging behind some of our European neighbors when it comes to efficient recycling.

  50. GreePegie says:

    Excellent video! Thank you so much for sharing.

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  52. Murtaza says:

    Very nice article

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  53. David Hall says:

    Loving this video. Great information, I learned a lot! Keep up the good work!

  54. The new job sounds great. I have been trying to get my family on board with doing the recycling thing, but seems I am the only one interested in putting fourth the effort.

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  55. Green News says:

    Hopefully once everything settles down in Washington we can get back to mproving our communities by making them more green. Good work.

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  57. kazhus says:

    Going green is the key! Thanks for thinking about the same things as me 😉

  58. I totally agree with you, great post

  59. I was very pleased to find this site. I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post. Kudos!

  60. I just had some time and was browsing the internet to get some ideas for my website and found yours. I see that you are doing a great job with the marketing end and have a great site. Just an Idea for an article. Some people even in small communities find it hard to come up with a way to start recycling when your comunity is not behind it other than offering a place to drop of cans. Mayby some suggestions on how we can do that.Oh by the way I am running a contest to find out the best marketing stratagy come by and check it out. http://clintmello.com/online-mlm-lead-generation-strategy

  61. Great article. The video was very imformative as well.

  62. This is a very informative article. I am glad to have discovered your blog

  63. carolweathers says:

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  64. We must aware on how we are going recycle our waste before its too late. Save our mother earth!

  65. Linda says:

    Nice article. Make payments online avoid paper. Click on my name to Get free credit cards. Thank you

  66. Robert says:

    If only all companies (or even more companies) could have a social conscious and be guided by serving their communities like Recyclebank. Awesome work.

  67. The catchy website with the interesting posts

  68. Hi David, best of luck at Recycle Bank now you are full time.

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