Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank on their business development team. To say life at an early-stage company has been busy is an understatement, and Marketing Green readers have probably noticed a drop off in my blog entries over these past few months. That is not a coincidence, and rest assured, I expect to be back with more routine entries on green marketing themes shortly.
A few words on RecycleBank by way of introduction. RecycleBank is a socially responsible company that makes money by doing good for the environment and local communities in which we operate. Our core business model is quite simple: we provide incentives for people to recycle more. And at the risk of sounding biased, our model’s pretty darn efficient. Wherever we deploy, we’ve been able to drive recycling rates through the roof.
Now that my current role allows me to practice some of what I’ve preached on this blog, I wanted to highlight a viral campaign we’re launching. In honor of National Recycling Day this Saturday, RecycleBank has launched The Cycle, a compelling video series that focuses on how materials are separated and reprocessed back into useful raw materials.
Today, there is more and more emphasis being placed on cradle-to-cradle material use. The Cycle provides an engaging and accessible story of how it is all done. Click here to view the rest of the The Cycle series.
November 16, 2008 at 2:39 am |
Interesting video. It is good to see recycling becoming more of an issue from the very beginning of a product’s life cycle.
Tom Kelly
CRM Review
November 18, 2008 at 7:02 am |
I agree that we should give importance to recycling. Imagine how much wastes we’re giving our environment the least that we can do is to reduce our waste and recycling can do that.
November 20, 2008 at 4:25 pm |
David – What an exciting development for you – and both the business concept and practice are compelling.
Our firm works with different organizations and businesses in the community; we have passed the link on to individuals who are in a position to evaluate how it might benefit Sarasota, Florida. Our county was recently certified by two independent parties as the most eco-friendly county in Florida – here is an opportunity for us to go even greener. Thank you.
December 28, 2008 at 2:20 am |
Congratulations on both the new opportunity! I’ve been enjoying your content over the past couple of years, good to have you blogging again.
I’m a firm believer that large-scale social change campaigns (as has been done for seatbelts, smoking, etc) can be very affective, and great to see that your new firm is engaging in this work.
– Patrick
January 18, 2009 at 7:16 pm |
Congrats on the opportunity! I myself have been trying to find people here to work with in the Green Field…but unfortunately the Green Idea around here hasn’t quite caught on because of the lack of urgency for it…
Keep at it!
January 30, 2009 at 2:49 am |
Excellent idea with your company. I have been recycling for years. The amount of money people thro away each year in simply not taking in empty pop cans is really silly, maybe with these economic times it will help the recycling industry.
February 8, 2009 at 6:26 am |
Nice video, well produced! our advertising agency recently had the opportunity to work with a very green local business, and in doing so we became a lot more green ourselves. Now that we are practicing participants, implementing green marketing is a whole lot easier. Note to any marketing agencies out there- practice what you preach before you preach it! ha!
February 16, 2009 at 1:50 pm |
Hi, Loved the video, easy on the eye and nice and simple. It’s always good to see people getting jobs in industries they have a passion in. Good luck with the job
Jim
February 17, 2009 at 6:26 pm |
Definately good to see that people are FINALLY starting to be more aware of the enviornment.
March 1, 2009 at 7:44 am |
Just passing by.Btw, you website have great content!
_________________________________
Making Money $150 An Hour
March 15, 2009 at 1:19 pm |
I applaud you for changing jobs and working in an industry you deeply believe in.
March 17, 2009 at 2:53 am |
I love the video… very clear in showing what’s going on behind the scenes. I was in talks with Recycle Bank last year about helping them deploy their program in Atlanta. Little too much of a ‘quagmire’ tho
, hoping to help them now by doing lead generation online for reward partners. I absolutely love the incentive of getting local businesses involved as reward partners because it truly enhances consumers’ lives by giving them coupons and redeemable points at places where they normally shop, and essentially buy the products that they then turn around and recycle. I wrote a post on RB a few months back http://www.grapethinking.com/recycle-bank
April 14, 2009 at 10:31 am |
make money online http://www.onlineincomesreviewed.co.uk/ Want to know how to make money online?
May 8, 2009 at 3:18 am |
Isn’t it exciting that recycling has become so accepted know that companies can make money!? I am excited to see that in my town, Ashevile NC, recycling is very popular. thanks for the good that you are doing for our planet.
May 15, 2009 at 1:08 pm |
Your story sounds a little bit like mine. I have also recently made a career change to a green career; I was one of the newly unemployed, and I felt that there was no better time than the present to make the jump to the “greener” career. Before this time, I was a software developer – and a blogger for “YouSaveThePlanet” (see the link for my name).
Where I will be selling renewable energy products based on wind, your involvement in such a large recycling movement is fantastic as well.
Conservation is one of the most important things that we should do. Reduce (waste), reuse, and recycle (I like to switch the order – top priority listed first).
May 21, 2009 at 9:25 am |
Здравствуй! Спасибо за подаренные хорошие эмоции…
May 21, 2009 at 7:50 pm |
Качество друзей тоже надо учитывать. Дональд Трамп, например, на двадцатку потянет.
May 21, 2009 at 11:19 pm |
Conservation is one of the most important things that we should do. Reduce (waste), reuse, and recycle (I like to switch the order – top priority listed first).
May 21, 2009 at 11:22 pm |
unfortunately the Green Idea around here hasn’t quite caught on here in Texas because of the lack of urgency for it…
May 23, 2009 at 7:07 am |
Очень было интересно читать, спасибо!
May 23, 2009 at 4:25 pm |
Хм… Как раз на эту тему думал, а тут такой пост шикарный, спасибо!
May 24, 2009 at 3:31 pm |
Подписался на RSS, буду следить =)
May 26, 2009 at 4:57 am |
Очень хороший пост! Спасибо за проделанную работу!
May 26, 2009 at 9:47 pm |
great to see such progress
June 3, 2009 at 3:28 am |
i agree with tom kelley. recycling should be a begining and not an end.
June 8, 2009 at 7:54 pm |
Recyclebank is a really hot stuff – we have a better recycling system in germany, but for America its great. Here is my review: http://www.cleanthinking.de/recycling-20-in-den-usa/452/
June 13, 2009 at 12:52 am |
This is a great example of clear communication with audience. Does anyone knows what software was used to produce this clip?
Thanks
Video Production Florida
June 19, 2009 at 4:37 am |
Our recycling is a single stream, but we can only recycle #1 and #2 plastic bottles with small necks. This is really frustrating. I assume your company does more? Great video!
Andy Greene
Going Green for Rednecks
June 30, 2009 at 6:01 pm |
Great Video! Thanks for sharing….
July 6, 2009 at 5:06 pm |
Well, I’m just now discovering this whole green marketing community and i have seen a couple links to this blog. I hope you return and post up some more info. You seem to be on the frontlines!
July 10, 2009 at 3:04 pm |
Great post I especially found it educational and most useful. Great comments too.
July 24, 2009 at 6:55 pm |
Concept is really good. I feel you should advertise more to involve lots of people into this.
July 27, 2009 at 3:16 pm |
Congratulations on finding a job in a field that you so enjoy!
July 29, 2009 at 3:07 am |
They were started right here in my own backyard and did not even realize it. Great company with a lot of potential to make a difference.
August 2, 2009 at 1:09 pm |
What a great idea – the easier you make it for the consumer, the more likely they are to get involved.
I’m interested to know what you do with discarded promotional mail, and what percentages that makes up of the work you do.
August 9, 2009 at 2:47 pm |
hi, Interesting article. Is there any chance I can use a little bit of it on my blog?
August 14, 2009 at 4:55 am |
This is an excellent source for information. Bookmarked!
August 28, 2009 at 3:54 pm |
Hello,
Interesting blog.
Please check this blog out – it’s about the Green and ethical marketing sectors:
http://www.greenbananamarketing.com/
September 6, 2009 at 8:14 am |
Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank
September 15, 2009 at 12:23 pm |
Nicey done!
September 17, 2009 at 10:49 pm |
Excellent video on recycling life cycle. It is being more and more common especially for me to see developers constructing apartments using recycled old hard wood floors from warehouses and bamboo floors. I guess with the recession and rising costs of raw materials recycling is becoming popular and we are going green.
September 24, 2009 at 4:13 pm |
great video!
September 24, 2009 at 4:40 pm |
Congrats on your new job and for selecting such a deserving opportunity. Recycling is so essential.
September 30, 2009 at 4:39 pm |
I find all your post really usefull! I love to read them. Thank you so much for great informations!
October 8, 2009 at 6:19 pm |
Great Info! Thanks for the post!
October 25, 2009 at 12:11 pm |
In my role as marketing manager at a promotional products company I often come across similar challenges to this. Definately food for thought, thanks.
October 29, 2009 at 12:43 pm |
Wow that’s great! We not only recycle our own things but also get paid for it.
November 13, 2009 at 7:58 am |
I’ve only worked at one start-up and it was tough but the rewards of success were even greater.
It’s a great feeling to work at something from the ground up and have it succeed.
November 14, 2009 at 6:48 am |
This is a brilliant concept. I love the viral element that’s being pushed here. I wanted to watch video 2 after seeing the first one.