Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank on their business development team. To say life at an early-stage company has been busy is an understatement, and Marketing Green readers have probably noticed a drop off in my blog entries over these past few months. That is not a coincidence, and rest assured, I expect to be back with more routine entries on green marketing themes shortly.
A few words on RecycleBank by way of introduction. RecycleBank is a socially responsible company that makes money by doing good for the environment and local communities in which we operate. Our core business model is quite simple: we provide incentives for people to recycle more. And at the risk of sounding biased, our model’s pretty darn efficient. Wherever we deploy, we’ve been able to drive recycling rates through the roof.
Now that my current role allows me to practice some of what I’ve preached on this blog, I wanted to highlight a viral campaign we’re launching. In honor of National Recycling Day this Saturday, RecycleBank has launched The Cycle, a compelling video series that focuses on how materials are separated and reprocessed back into useful raw materials.
Today, there is more and more emphasis being placed on cradle-to-cradle material use. The Cycle provides an engaging and accessible story of how it is all done. Click here to view the rest of the The Cycle series.
Interesting video. It is good to see recycling becoming more of an issue from the very beginning of a product’s life cycle.
Tom Kelly
CRM Review
I agree that we should give importance to recycling. Imagine how much wastes we’re giving our environment the least that we can do is to reduce our waste and recycling can do that.
David – What an exciting development for you – and both the business concept and practice are compelling.
Our firm works with different organizations and businesses in the community; we have passed the link on to individuals who are in a position to evaluate how it might benefit Sarasota, Florida. Our county was recently certified by two independent parties as the most eco-friendly county in Florida – here is an opportunity for us to go even greener. Thank you.
Congratulations on both the new opportunity! I’ve been enjoying your content over the past couple of years, good to have you blogging again.
I’m a firm believer that large-scale social change campaigns (as has been done for seatbelts, smoking, etc) can be very affective, and great to see that your new firm is engaging in this work.
– Patrick
Congrats on the opportunity! I myself have been trying to find people here to work with in the Green Field…but unfortunately the Green Idea around here hasn’t quite caught on because of the lack of urgency for it…
Keep at it!
Excellent idea with your company. I have been recycling for years. The amount of money people thro away each year in simply not taking in empty pop cans is really silly, maybe with these economic times it will help the recycling industry.
Nice video, well produced! our advertising agency recently had the opportunity to work with a very green local business, and in doing so we became a lot more green ourselves. Now that we are practicing participants, implementing green marketing is a whole lot easier. Note to any marketing agencies out there- practice what you preach before you preach it! ha!
Hi, Loved the video, easy on the eye and nice and simple. It’s always good to see people getting jobs in industries they have a passion in. Good luck with the job
Jim
Definately good to see that people are FINALLY starting to be more aware of the enviornment.
Just passing by.Btw, you website have great content!
_________________________________
Making Money $150 An Hour
I applaud you for changing jobs and working in an industry you deeply believe in.
I love the video… very clear in showing what’s going on behind the scenes. I was in talks with Recycle Bank last year about helping them deploy their program in Atlanta. Little too much of a ‘quagmire’ tho
, hoping to help them now by doing lead generation online for reward partners. I absolutely love the incentive of getting local businesses involved as reward partners because it truly enhances consumers’ lives by giving them coupons and redeemable points at places where they normally shop, and essentially buy the products that they then turn around and recycle. I wrote a post on RB a few months back http://www.grapethinking.com/recycle-bank
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Isn’t it exciting that recycling has become so accepted know that companies can make money!? I am excited to see that in my town, Ashevile NC, recycling is very popular. thanks for the good that you are doing for our planet.
Your story sounds a little bit like mine. I have also recently made a career change to a green career; I was one of the newly unemployed, and I felt that there was no better time than the present to make the jump to the “greener” career. Before this time, I was a software developer – and a blogger for “YouSaveThePlanet” (see the link for my name).
Where I will be selling renewable energy products based on wind, your involvement in such a large recycling movement is fantastic as well.
Conservation is one of the most important things that we should do. Reduce (waste), reuse, and recycle (I like to switch the order – top priority listed first).
Здравствуй! Спасибо за подаренные хорошие эмоции…
Качество друзей тоже надо учитывать. Дональд Трамп, например, на двадцатку потянет.
Conservation is one of the most important things that we should do. Reduce (waste), reuse, and recycle (I like to switch the order – top priority listed first).
unfortunately the Green Idea around here hasn’t quite caught on here in Texas because of the lack of urgency for it…
Очень было интересно читать, спасибо!
Хм… Как раз на эту тему думал, а тут такой пост шикарный, спасибо!
Подписался на RSS, буду следить =)
Очень хороший пост! Спасибо за проделанную работу!
great to see such progress
i agree with tom kelley. recycling should be a begining and not an end.
Recyclebank is a really hot stuff – we have a better recycling system in germany, but for America its great. Here is my review: http://www.cleanthinking.de/recycling-20-in-den-usa/452/
This is a great example of clear communication with audience. Does anyone knows what software was used to produce this clip?
Thanks
Video Production Florida
Our recycling is a single stream, but we can only recycle #1 and #2 plastic bottles with small necks. This is really frustrating. I assume your company does more? Great video!
Andy Greene
Going Green for Rednecks
Great Video! Thanks for sharing….
Well, I’m just now discovering this whole green marketing community and i have seen a couple links to this blog. I hope you return and post up some more info. You seem to be on the frontlines!
Great post I especially found it educational and most useful. Great comments too.
Concept is really good. I feel you should advertise more to involve lots of people into this.
Congratulations on finding a job in a field that you so enjoy!
They were started right here in my own backyard and did not even realize it. Great company with a lot of potential to make a difference.
What a great idea – the easier you make it for the consumer, the more likely they are to get involved.
I’m interested to know what you do with discarded promotional mail, and what percentages that makes up of the work you do.
hi, Interesting article. Is there any chance I can use a little bit of it on my blog?
This is an excellent source for information. Bookmarked!
Hello,
Interesting blog.
Please check this blog out – it’s about the Green and ethical marketing sectors:
http://www.greenbananamarketing.com/
Over the summer, I decided to move on from Digitas after four and a half rewarding years with the company and made green my full-time job. I now work for a venture-backed company called RecycleBank
Nicey done!
Excellent video on recycling life cycle. It is being more and more common especially for me to see developers constructing apartments using recycled old hard wood floors from warehouses and bamboo floors. I guess with the recession and rising costs of raw materials recycling is becoming popular and we are going green.
great video!
Congrats on your new job and for selecting such a deserving opportunity. Recycling is so essential.
I find all your post really usefull! I love to read them. Thank you so much for great informations!
Great Info! Thanks for the post!
In my role as marketing manager at a promotional products company I often come across similar challenges to this. Definately food for thought, thanks.
Wow that’s great! We not only recycle our own things but also get paid for it.
I’ve only worked at one start-up and it was tough but the rewards of success were even greater.
It’s a great feeling to work at something from the ground up and have it succeed.
This is a brilliant concept. I love the viral element that’s being pushed here. I wanted to watch video 2 after seeing the first one.
This is a very interesting question. Just saw some newspapers writting about it in presstitles.com
Great Video. I enjoy reading your posts.. Keep up the great work.
Looks like a good development, we could do with this technology where we are still lagging behind some of our European neighbors when it comes to efficient recycling.
Excellent video! Thank you so much for sharing.
Good Day,
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01/23/2010
Very nice article
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Loving this video. Great information, I learned a lot! Keep up the good work!
The new job sounds great. I have been trying to get my family on board with doing the recycling thing, but seems I am the only one interested in putting fourth the effort.
TS
Infinity Downline
Hopefully once everything settles down in Washington we can get back to mproving our communities by making them more green. Good work.
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Going green is the key! Thanks for thinking about the same things as me
I totally agree with you, great post
I was very pleased to find this site. I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post. Kudos!
I just had some time and was browsing the internet to get some ideas for my website and found yours. I see that you are doing a great job with the marketing end and have a great site. Just an Idea for an article. Some people even in small communities find it hard to come up with a way to start recycling when your comunity is not behind it other than offering a place to drop of cans. Mayby some suggestions on how we can do that.Oh by the way I am running a contest to find out the best marketing stratagy come by and check it out. http://clintmello.com/online-mlm-lead-generation-strategy
Great article. The video was very imformative as well.
This is a very informative article. I am glad to have discovered your blog
I want to thank you for another fantastic post. I am always on the look-out for fantastic WordPress theme to suggest to my own readers. Thank you for taking the time to write this post. It’s just what I was trying to find.
We must aware on how we are going recycle our waste before its too late. Save our mother earth!
Nice article. Make payments online avoid paper. Click on my name to Get free credit cards. Thank you
If only all companies (or even more companies) could have a social conscious and be guided by serving their communities like Recyclebank. Awesome work.
The catchy website with the interesting posts
Hi David, best of luck at Recycle Bank now you are full time.
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